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What are Probiotics?

Probiotics are the “good bacteria” that regulate the way we absorb nutrients.

Think of your digestive tract as a busy international airport: Probiotics are the teams that process and direct everything coming in through the front door swiftly and smoothly to hundreds of different gates and thousands of final destinations. Comfortably, on time, and the best version of itself, of course.  

Our modern diets don’t always nourish or replenish our body’s naturally-occurring probiotics, which leads to less than ideal health. That’s where our slow-cultured dairy- and plant-based lassi and yogurts come in, to replenish and recharge you.   

Of course, there’s much more to it, and not all probiotic-bearing products are equal. According to this article in Scientific American, probiotics play a central part in the way we store fat, how we naturally balance blood glucose levels, and even how we respond to the hormones that tell us whether we’re hungry or full.

According to the Public Library of Science (PLOS), these beneficial bacteria also produce neurotransmitters that regulate our moods, including serotonin, dopamine, and GABA. Researchers at the world-renowned Cleveland Clinic even describe a lesser-known nervous system in our gut, and sagely refer to it as our “second brain.”

Not all probiotic counts are equal

We are unique in that we measure our live probiotic count at our product’s expiration date, not at its date of manufacture. Most commercial manufacturers tell you how many live probiotics their drinkable yogurt provides at the time it’s bottled, not by the time it finally reaches your home. These are very important distinctions in the new “wild west” of probiotic claims.

Probiotic microbes die off at a steady rate after bottling--especially in the overly-acidic yogurts produced by standard, rushed commercial practices--a fact ignored in much of the hype surrounding probiotics. So, you can be assured that the numbers we claim translate meaningfully into greater benefits for your health.